//SMARTFEED URL IDENTIFIER

 function gup( name ){  
 
name = name.replace(/[\[]/,"\\\[").replace(/[\]]/,"\\\]");  
var regexS = "[\\?&]"+name+"=([^&#]*)";  
var regex = new RegExp( regexS );  
var results = regex.exec( window.location.href );  
if( results == null )    
    return ""; 
else    
    return results[1];
}